CRJ Construction is a general contractor from Plymouth, MN. In 2010, we started working together on a new website for their business.
They were looking for something that could accomplish two tasks:
- Effectively demonstrate their capabilities and skill through easy-to-use photo galleries and great page content, and
- Gather quality leads with an embedded contact/estimate request form.
The website starts with a simple navigation structure, making it easy for users to find what their looking for:
Each page of the website contains a simple contact form. This makes it easy and convenient for users to request an estimate, at the precise moment they see something they like.
The individual services pages also had concise, easy-to-understand descriptions of all of their capabilities, accompanied by thumbnails for quick page scanning.
Possibly the most important part of the website was the photo galleries, one for each service page. These allowed CRJ Construction to effectively demonstrate the quality of their work. When a thumbnail was clicked, a larger image would display.
